If you’re trying to muddle through developing a mobile app on your own, you might be struggling if you’re not a professional app designer. Or maybe you’re a programmer, but lack design skills. Or a Marketing Manager without the tech team to help you in-house.
If the process of getting an app developed is filled with obstacles, you’re less likely to even finish the project. And that means you’ll have wasted time and money rather than invested in a new stream of revenue with your mobile app.
Do yourself a favor: think about custom app development. Here are 5 reasons it’ll make your life easier.
1. You’re Not a Mobile App Developer
Be honest with yourself: this is not your wheelhouse. You may know what you want your app to do, but unless you create apps for a living, it’ll take you longer than it would take a professional, and you probably have other areas of your business you should be focusing on. Plus, you may lack the skills to even know what kinds of apps your customers want. That’s where a professional comes in handy.
2. It’s More Affordable Than You Think
If your reason for going it alone is to avoid what you think will be tens of thousands of dollars to hire a firm to design an app, welcome to 2014. App development no longer exceeds a small business’ budget, and, while costs can vary depending on the level of detail your app has, you can get by with a simple app for a few thousand dollars. If you’ve got a solid mobile app strategy, this is money you will quickly get back through the growing sales of your app.
3. Cookie Cutter Only Takes You So Far
There are tools you can use to create an app cheaply using common templates, but ultimately, you won’t end up with an app that does every little thing you want it to. So you might be able to use a template that uses geolocation to find out where users are and push coupons to them, but you might not be able to set up the functionality to customize offers based on past purchases with a template. Customization of your app means the sky is the limit!
4. You Want to Charge More
Ever wonder why apps like Keynote can charge $10 while most apps hover around the $.99 range? The more expensive apps deliver more value. There’s even a bar exam app that charges $999! But you can bet that this app is customized to deliver tons of content in an easy-to-use format, and that users are willing to pay the price tag to get that value. If you want to charge more, deliver more.
5. You Don’t Have Time
Maybe you do have the skills to design a killer app, but you simply don’t have time to do it. Outsourcing your app’s customization can free up your time, and you can still have a hand in guiding the designer to building the app you’ve envisioned. But if you’re running a business or a department, app development may not be the best use of your time.
Mobile app development isn’t something to skimp on. If you’re going to get into the game, do it right by building -- with the right partner -- an app that delivers full functionality and value to your users. If you’ve used basic cookie cutter services in the past, talk to us about how M2 Matric can take that app and enhance it to reengage your users and keep them coming back for more.