Magellan's Blog

M2 Now Cuts Out the Middle Man on Content Delivery

Posted by Carolyn Trinta

Oct 20, 2014 9:00:00 AM

Up until now, if you had content in the form of videos, music, pictures, et cetera, you were forced to get it to your customers through distribution channels like iTunes, Google Play, Amazon, or various music and content delivery networks.

 M2 Now Cuts Out the Middle Man on Content Delivery

The problems with this system are:

  • Your customers can only play or view their content through a single platform

  • You give a bigger cut to these big players

  • You can’t get real insight into how and when your customers are accessing your content

  • You can’t deliver meaningful opportunities to your customers based on their actions.

Frustrating, isn’t it? Not to worry: all that is about to change.

Magellan has created a groundbreaking combination of technology and media delivery to web and mobile (OTT) with its M2 Server™ and Matric™ development platforms for smartphones and tablets (iOS, Android and Windows as a one-code base).  

 

What That Means

You can now distribute content directly to your custom mobile apps. No more middle man. You now become a catalyst to drive cross-over audiences, with a viewer/listener experience that simply hasn’t existed thus far.  

You can target advertising in real time, and see better results, thanks to the rich viewer/listener interaction you get. And leveraging the ability to deploy a single custom app by each artist/content provider gives you unparalleled branding and loyalty opportunities.

Not only that, but you drastically increase your revenues. We all know what content providers like iTunes charge to get your content distributed. We charge much less than they do, so that puts money back in your pocket.


Why Your Customers Love It

With our content delivery system, your customers are no longer restricted to where they can access that video or song. They can now take it from device to device, regardless of platform. So they’re not limited to watching a movie only on an Apple device, or listening to a song through their Android phone.

If you choose to pass your cost savings down to your customers, you instantly increase your market share. That Katie Perry song is the same, whether a fan buys it on iTunes, Google Play, or your proprietary app, so who wouldn’t want to pay less for the same song?


Put Your Finger on the Pulse of Your Customers’ Actions

Never have you been able to track analytics around viewer or listener behavior through a mobile app the way you can with our content delivery network.  Integration with social media lets you offer value-add extras, backstage sneak peeks, access to live events, etc. All of these highly-targeted add-ons create an experience for your customers that is arguably the next generation of media delivery.

 

Who Else Gets It?

Not only has Magellan become an early adopter of this technology (and helped you to also jump on this wave), other examples include U2’s exclusive delivery of its new content to iTunes.   

Magellan is already collaborating with artists and content providers, as well as seeking others who want to collaborate to share in the revenue and royalties for successful programs. These collaborators include:

  • Content providers

  • Technology partners

  • App developers

  • Musicians and bands

Magellan is a San Francisco-based leading developer of OTT, mobile apps, and media delivery infrastructure. We’re changing the way consumers access content, as well as shaking up the way businesses like yours make money from selling that content.

We’d love to talk to you about how we can improve the quality of your content delivery, as well as increase your bottom line. Contact us to find out how our content delivery network can help you drive results and create rabid fans.


Image: PhotoSpin

more

Topics: Mobile Apps, Content Delivery Network, M2

The Magellan Difference

Posted by Carolyn Trinta

Oct 13, 2014 9:00:00 AM

At Magellan, we pride ourselves in being at the forefront of what’s happening in digital content delivery, video analytics, app development, and backend services. We’re growing in so many different directions, sometimes it’s hard to keep up! Here we’ve summarized what we believe our strengths to be.

The Magellan Difference

Video Analytics

Video has come a long way since the days when it was primarily used by security companies to catch criminals in the act. We’ve connected today’s cutting-edge analytics to video capabilities to offer businesses in a variety of industries unique and innovative solutions to their problems.

Here’s an example: imagine grocery store managers challenged with taking inventory on a regular basis being able to walk through their stores wearing Google Glass. As they scan the store, data on inventory needs is updated to the system. Orders can be placed automatically. There’s no human error interfering with a rote and regular activity. This is what video analytics can do.

Our software allows cameras to:

  • Differentiate between human, animal, and machine

  • Identify pre-programmed objects

  • Track motion

  • Record time and location

  • Send alerts via SMS, push notifications and/or email based on detection

 

Content Delivery

Your customers want content, be it in the form of movies, music, images, or anything else. The way content delivery has worked up until now, you’ve had to rely on third party distributors like iTunes or Google Play. Sure, they’re mass distributors of content and can get your content to a large audience, but they limit where a customer can access that content. If you buy a movie on iTunes, you can only watch it on your iPad or iPhone. But what about the user who wants to take that video to his Android phone?

Our M2 Server™ has changed the game completely.

Using our proprietary system, you become your own content distributor, and help your customers access their content anywhere, and from any device. The kicker? We charge a lot less than the big boys, and you get to own the content delivery system in the form of a custom-built application.

 

Custom Mobile Apps

From plug-and-play features to one-of-a-kind custom app builds, our app development branch has exactly what you need to build a competitive app that will increase your revenues and attract a wider audience.

And we’re smart about it. We use a common code base, which means the applications we build for you can be quickly and inexpensively modified to work with any operating system – no need to build separate apps for Android and iOS. You save time and money, and get your app deployed across all mobile application stores. That’s more revenue in your pocket.

 

Backend-as-a-Service

Whether you’re an app developer or an enterprise with its own mobile division, you need somewhere to store those masses of data that your app creates daily. And you need it scalable so that it won’t break as your user base grows.

Our M2 Server™ is a backend platform that houses and delivers content, mobile apps, websites, web services, and other applications with the speed your customers want and have come to expect.  That means your customers get streaming video with no buffering, instant access to the latest version of your app, and flawless and expedient connection to your website, no matter what device they’re on.

 

We Make a Difference...For Your Business

At Magellan, we’re striving to stay ahead of the curve so that you can be competitive in your field. We work with telcos, retail, enterprise, healthcare, entertainment...the list goes on. Because the truth is: every industry needs cutting-edge technology that will help them remain relevant to their customers.

How can Magellan help you today?

Image: PhotoSpin

 

more

Topics: Mobile Apps, Small Business, Marketing Mobile Apps, Content Delivery Network

Content Delivery Network: The Framework for More Apps Than You'd Think

Posted by Carolyn Trinta

Oct 6, 2014 9:00:00 AM

609_3332064Everyone’s doing it. From online and brick-and-mortar retailers to music services, everyone these days relies on a content delivery network. But if you think that mobile apps are the only ones that benefit from housing data in CDNs, you might be surprised with the truth.

 

First, What the Heck is a CDN?

Think about cell phone towers. They’re everywhere, which means that your phone swings from tower to tower, picking up the signal where you need it. Content delivery networks are the same. There are servers located in different geographic locations, and all servers have copies of the same information. That means if someone wants to stream a video in India, his movie will come from the server closest to him, not the server located in Toledo. He gets instant access to that movie with no buffering or jittering.

What that means for your customers is faster access to the content they want. What that means for you is more happy customers, and thereby more revenue.

 

What’s It Good For?

While CDNs initially launched to help deliver streaming video, audio, and Internet television programming (think Netflix), more and more industries are finding value in using them.

News services benefit from content delivery systems simply because of the sheer amount of content they’ve got. While last year’s news story isn’t going to be read as much as today’s, it’s still important that their customers be able to access any and all content, regardless of age.

Another field with massive amounts of data is weather updating. Apps and websites constantly pull the latest weather conditions for local areas. Users want fast access to that data, and CDNs helps deliver it.

Retailers, too, have turned to CDNs to help manage their online inventory. Content delivery systems help ecommerce sites load faster, which makes for easier purchases. In a world where shoppers have teeny attention spans, fast loading is critical for sales.

The sheer amount of content available online is a testament to the fact that content marketing and social media aren’t going anywhere. But that data’s got to go somewhere, and to the CDN it goes! All those Tweets, shares, likes, and images need to be housed where anyone in the world can quickly access them. This is where all those CDN server locations come in handy.

 

The Benefits of CDN

As I mentioned, the world has a shorter attention span. We’re no longer willing to wait to stream content through a wide area network (WAN) now that we’ve been introduced to local area networks (LAN). Customers can get their content when and where they want it, making for a better customer experience for your brand.

It’s also great for websites that see a surge in traffic, since not all the load is being put on a single server. The CDN servers share the strain, and users don’t know the difference.

CDN also acts as a great data backup system, spreading the risk of data loss across so many servers, it becomes essentially a non-issue.

And I’d be remiss if I didn’t mention this benefit, specifically to our M2 system: you’re no longer beholden to Apple or Google to sell your apps, videos, or music. The problem with those is that they only allow users to view or listen to content on that platform. M2, however, lets your customers take their movie, music, or other content to any device with Internet. And we take less of a chunk of profit than the big guys!

Content delivery systems are often underrated, but in fact, they’re the foundation for many of the services and content you access every day.

Image: PhotoSpin

 

more

Topics: Mobile Apps, Content Delivery Network

What Unlocked Cell Phones Means for the Mobile Market

Posted by Carolyn Trinta

Sep 29, 2014 9:00:00 AM

In case you haven’t heard, there’s been a pretty big change in how cell phone carriers control our smartphones recently. On August 1, 2014, President Obama signed a bill that would allow consumers to take their phones with them to whatever carrier they wanted to use. What that means is: you’re no longer stuck with that carrier you signed up with, and can take your uber-cool cell phone elsewhere if you’re not happy with the deal or service you’re getting. What unlocked cell phones means for the mobile market

 

How it Happened

We’ve all be complaining for years that we felt trapped with our endless contracts and horrible customer service, but none of us actually expected anyone to take action on it. Enter Sina Khanifar: an Internet activist who decided to do something about it. He started a petition asking the government to make cell phone unlocking legal. With 114,000 signatures, he managed to get Capitol Hill’s attention. With unprecedented speed, the bill got passed. Now carriers can’t hold us hostage.

 

The Fine Print

So now, you can request your carrier to unlock your phone (no, it’s not automatic). But only if your contract is up (you know your carrier wants to get the full $800 value for that iPhone you only paid $99 for).

And even then, the process to get your phone unlocked may or may not be simple, depending on the carrier’s willingness to let you leave. Here’s the process for each.

  • AT&T: Fill out this form.

  • Verizon: Call support at 1-800-711-8300 and ask for a SIM unlock.

  • T-Mobile: While T-Mobile does offer an unlocking app, it only works with the Samsung Galaxy Avant for now. Unlock it online or call 611 from your phone.

  • Sprint: Sprint’s behind the curve and doesn’t yet have an easy way to unlock phones, but it does have a lengthy policy written about it. Try customer service.

 

Why It’s Not as Great as It Sounds

While this bill makes it seem like mobile phone users have all this freedom, it’s a bit deceiving. First, there’s that fact that you have to have completed your contract, which are typically 2 years long. So you still have that 2-year waiting period. Not ideal.

Second, not every type of phone works on every network. Some use CDMA (like Sprint and Verizon) while others use GSM (T-Mobile, AT&T, and other global carriers). So unlocking is all for nought if your new carrier doesn’t support your favorite phone. The 5S is a great example of a phone that won’t work across carriers, even though from the outside, it looks to be the same phone that they all offer. There are actually CDMA and GSM versions of the iPhone 5S, so one won’t work if the carrier doesn’t support that system.

 

What Does This Mean for the Market?

I expect this all to get smoother in the coming months, as the average consumer begins to complain about the complexity of the unlocking process. From the carriers’ point of view, the ones delivering subpar customer service will likely see some flight from dissatisfied customers, so maybe they’ll step up their game, since they’ll now have to actually compete to keep customers in place.

I don’t anticipate too much movement from Apple to Android devices and vice versa. I think this will be more of a power play for cell phone carriers, who will have to find innovative offers to keep customers around long-term.

Overall, it’s great to see Capitol Hill taking action (and quickly) on a subject that so many of us are affected by. It’s clear the digital landscape is changing the world on every level.

 

more

Topics: Mobile Industry

What is Gesture Recognition?

Posted by Carolyn Trinta

Sep 22, 2014 9:00:00 AM

what is gesture recognitionYou use it on your phone, and with your favorite video game console, but you might not even realize what this technology is. Welcome to the future: it’s gesture recognition.

Just when you think we can’t make any more breakthroughs in technology, we do. And while we’ve been using gesture recognition for years (the XBox Kinect was released in 2012 to the public), there’s been a push forward for more applications to use it in the past year or so.

 

Gesture recognition  — a perceptual computing interface where a computer captures and translates gestures into commands — extends beyond just video games and mobile device usage. Here are a few exciting examples:

  • Custom Gestures: If you’ve watched Minority Report, you’ll be excited to see that you too can act like Tom Cruise and manipulate screen data with hand gestures with Seemove software. The software can be customized for whatever gestures you want to assign tasks to.

  • Healthcare: Developers at Siemens Healthcare are developing gesture recognition tools that would allow surgeons to manipulate digital images without compromising sterile procedures.

  • Automotive: Google and Ford have paired up to work on tools that drivers can use to gesture to adjust air conditioning, windows, or windshield wipers.

How it Works

Just like touch screens helped us be more efficient on our computers and mobile devices, so can gesture recognition tools.

If you have an XBox Kinect or a phone like the Samsung S5, you’re already familiar with how gesture recognition works from the consumer point of view. If you want to start a new Dance Central game, you swipe in front of your body. If you want to scroll down on a website on your phone, you run your hand alongside the phone.

In a given device, a motion sensor sees a human gesture, such as a hand wave, and interprets it based on the data that’s been input. So if programmers set up the system to recognize a hand wave as a signal that the user wants to turn on his computer, that’s what it’ll do.

In setting up the software, programmers create a library of gestures tied to specific commands. That, by the way, is a great example of the kind of data we can store on our M2 servers. While some libraries are relatively small, others will be much larger, and that data is important to house somewhere it can be accessed quickly with no delay.

It gets pretty complex, even with your kid’s XBox Kinect, which can not only recognize hand gestures, but also skeletal and facial tracking, voice recognition, and a user’s height.

 

The Drawbacks of Gesture Recognition

Like any emerging technology, gesture recognition has its limitations, though those are sure to be remedied quickly, as technology is speeding up. For one, the systems are sensitive, so if there’s “noise,” meaning it’s difficult for a device to discern a person from the furniture around her, the system may not know what to pay attention to in order to receive commands. A user has to be a specific distance from the scanner: too far away or too close, and it can’t read gestures.

And there are still several players in this new space, which means there’s varying quality among them, and they don’t necessarily play well together. I expect we’ll see some consolidation as bigger entities (surely Google’s on that list, and maybe Amazon) snatch up the more successful gesture recognition companies and others run out of funds for R&D.

For the time being, I look at gesture recognition as being full of potential, and look forward to seeing new applications of it in industries like retail, transportation, and education.


Image: PhotoSpin

more

Topics: Mobile Industry

Why a Common Code Base for Mobile Development Matters

Posted by Carolyn Trinta

Sep 15, 2014 5:00:00 AM

Why a Common Code Base for Mobile Development MattersMobile app developers will feel my pain here, though maybe you less technically inclined folks won’t even be aware of the situation: you develop a fantastic app- I’m talking the next Flappy Birds. But, it’s only programmed for Apple products. Or Android.  And you know that to really make a splash in the app market, you need it available on both platforms, not to mention Windows and BlackBerry. But they all have their own programming language.

For mobile app developers, that means plenty more late nights of programming in your future. For businesses who hire these developers to create apps, it means more cost and time to market.

Does this sound familiar?

What if I told you it didn’t have to be this big pain in the app? What if you could design your app once and have it work on any operating system? Pshaw, you say. That’s a pipe dream.

Only it’s not.

Welcome to the Common Code Base

At Magellan, we’ve got plenty of experience designing mobile apps, so we know what a pain reproducing an app for each OS can be. That’s why we’re proud to offer a common code base. That means the applications we build for you can be quickly and inexpensively modified to work with any operating system – no need to build separate apps for Android and iOS. Time and cost are reduced and future updates are simple to make.

Major phone operating systems such as Android and iOS are structurally different in their architecture. It is no wonder, therefore, that both cause massive trouble for developers trying to make apps that cut across their products. Google and Apple encourage code to be written in contradicting ways, making it very difficult for programmers to write a singular code base that is efficient on both platforms. It also means that developers will have to duplicate code and keep tweaking it to work for both platforms. For businesses like yours, that means you pay for each operating system you want your app to work on. Who wants that?

The solution is in the cloud computing.  Magellan’s M2 cloud server houses a tool that writes the code, which is written in a particular software language and then the tool translates it to the various languages.

In layman terms, say we write code in English, yet the French, German and Spanish speaking countries need it translated. The tool that exists in M2 is literally a translator.  So no matter what operating system the platform is being run on, the tool writes code and then translates it to the various languages.  When something needs to be added into the app, the code is written, the tool translates and it spits out an updated version or addition to the app.

Why It Rocks

Using a common code base helps all sized businesses and enterprises to take control of their digital strategy by delivering consistent app experiences across the multitude of devices available today and in the future. You can build an app once and provide the app to every channel – smartphones, desktop, tablets, and more.

As user expectations grow, you need ways to simplify and streamline app design, development and deployment. Hand coding apps for multiple devices is too time-consuming, produces inconsistent results, and is way too expensive. Common code base fits the bill, and helps you look like a rock star.

 

 


Image: PhotoSpin


more

Topics: mobile app expertise, BaaS, MBaaS

5 Reasons to Consider Custom App Development

Posted by Carolyn Trinta

Aug 18, 2014 5:00:00 AM

5 Reasons to Consider Custom App DevelopmentIf you’re trying to muddle through developing a mobile app on your own, you might be struggling if you’re not a professional app designer. Or maybe you’re a programmer, but lack design skills. Or a Marketing Manager without the tech team to help you in-house.

If the process of getting an app developed is filled with obstacles, you’re less likely to even finish the project. And that means you’ll have wasted time and money rather than invested in a new stream of revenue with your mobile app.

Do yourself a favor: think about custom app development. Here are 5 reasons it’ll make your life easier.

1. You’re Not a Mobile App Developer

Be honest with yourself: this is not your wheelhouse. You may know what you want your app to do, but unless you create apps for a living, it’ll take you longer than it would take a professional, and you probably have other areas of your business you should be focusing on. Plus, you may lack the skills to even know what kinds of apps your customers want. That’s where a professional comes in handy.

2. It’s More Affordable Than You Think

If your reason for going it alone is to avoid what you think will be tens of thousands of dollars to hire a firm to design an app, welcome to 2014. App development no longer exceeds a small business’ budget, and, while costs can vary depending on the level of detail your app has, you can get by with a simple app for a few thousand dollars. If you’ve got a solid mobile app strategy, this is money you will quickly get back through the growing sales of your app.

3. Cookie Cutter Only Takes You So Far

There are tools you can use to create an app cheaply using common templates, but ultimately, you won’t end up with an app that does every little thing you want it to. So you might be able to use a template that uses geolocation to find out where users are and push coupons to them, but you might not be able to set up the functionality to customize offers based on past purchases with a template. Customization of your app means the sky is the limit!

4. You Want to Charge More

Ever wonder why apps like Keynote can charge $10 while most apps hover around the $.99 range? The more expensive apps deliver more value. There’s even a bar exam app that charges $999! But you can bet that this app is customized to deliver tons of content in an easy-to-use format, and that users are willing to pay the price tag to get that value. If you want to charge more, deliver more.

5. You Don’t Have Time

Maybe you do have the skills to design a killer app, but you simply don’t have time to do it. Outsourcing your app’s customization can free up your time, and you can still have a hand in guiding the designer to building the app you’ve envisioned. But if you’re running a business or a department, app development may not be the best use of your time.

Mobile app development isn’t something to skimp on. If you’re going to get into the game, do it right by building -- with the right partner -- an app that delivers full functionality and value to your users. If you’ve used basic cookie cutter services in the past, talk to us about how M2 Matric can take that app and enhance it to reengage your users and keep them coming back for more.

 

Image: PhotoSpin

more

Topics: Customer Service, Mobile Apps for Small Business, Small Business, Marketing Mobile Apps, Enterprise

Could Your Mobile App Use a Visual Overhaul?

Posted by Carolyn Trinta

Aug 12, 2014 8:05:26 AM

Could Your Mobile App Use a Visual Overhaul?If you’re a programmer at heart, designing an appealing, visually friendly app may not be your forte. You could have the neatest app in the world, but if users don’t like the looks of it, your app sales will never hit your goals, and you might not even recuperate your investment. You’ll then assume mobile apps can’t help your business (which simply isn’t true).

How to Know if Your App Lacks Visual Appeal

You may not have even considered that the design of your app might be causing problems and slow sales. But there are certain signs to look for that can tell you that the lack of curb appeal in your app might be the issue:

  • Do you see a high number of downloads, but then see that use trickles off quickly after install?
  • Do you have few app reviews in the marketplace, or even low-ranking ones?
  • Is your app filled with too many graphics or seem jumbled looking in any way?

If you’re still not sure, run a focus group and get new users to download the app and give their honest feedback. Not only do you want them to say that the app itself runs smoothly and is engaging, but you also need to hear what they think of how the app looks. If you get lukewarm (at best) responses, ask specifically what they don’t like about it, and take notes.

It can be eye-opening to get this insight from your users, so be open to the feedback you receive, and be willing to make changes to make your app a better experience for all users.

Your Options for Improvement

Again, visual design might not be your area of expertise, and that’s fine. Just like with any small business, you as the business owner aren’t meant to do everything. Instead, hire out for the design. Your first option is to find a reputable app designer who can take the “skin” of the app and make it more appealing. They won’t change the integrity of the programming or functionality, but they will know how to best appeal to your audience through color, layout, and images.

Another option is to use templates that make it easy to change the color and other simple visual cues without requiring an art degree on your part. You can always customize the back end to serve the function you need your app to have, while maintaining visual consistency on the front end.

Constant Tweaking Over Time

Even if your initial app had beautiful design, it may be worthwhile to revisit it a few years down the road. Styles change, such as when Apple popularized -- and subsequently patented -- its rounded corners icons, and then was copied by others. Keeping up with the latest trends can ensure that your app is getting downloaded across all app marketplaces and stands out against other apps that haven’t had an overhaul recently.

Final Tip

Also don’t forget to continue to update those screen shots in the marketplace. They’re the visual imagery that help a potential user decide whether to download your app or not. Having updated screenshots -- and your most appealing, and plenty of them -- will boost your download numbers significantly.

The wording of your app description in that marketplace, too, will make or break your app sales, so make sure it’s reviewed and rewritten as necessary.

Investing in a mobile app is an investment that will pay off over time, but you’ve got to give your app every chance for success. Do that by partnering with the right design experts to ensure that your app attracts new customers, and you’ll see that mobile strategy can be a key part in the growth of your company.

Image: PhotoSpin

more

Topics: mobile app expertise, Mobile Apps, Mobile Apps for Small Business, Marketing Mobile Apps

M2 Matric Nominated For 2014 Small Business Influencer Awards

Posted by Carolyn Trinta

Jul 29, 2014 12:31:00 PM

Small_Business_Influencer_AwardFOR IMMEDIATE RELEASE

M2 Matric Nominated For 2014 Small Business Influencer Awards

Cleveland, OH, July 29, 2014 - M2 Matric has been nominated for a 2014 Small Business Influencer Award in the category of Apps.

The Small Business Influencer Awards honor those who are influential to small businesses in North America, through the products, services, knowledge, information or support they provide to the small business market.

The Awards are designed to recognize the unsung heroes of small businesses - those who support and encourage entrepreneurs and small business owners, and help them achieve success and stay successful.

Says Anita Campbell, CEO of Small Business Trends and one of the co-founders of the Awards along with Ramon Ray of SmallBizTechnology.com, "Influencers are those who play crucial roles in the small business ecosystem, but who often are in the background. Many of the nominees are themselves small business owners, entrepreneurs or small businesses. The impact of the Awards goes well beyond nominees, however - the awards also encourage and excite the nominees' employees. The Awards are intended to provide that added little boost in motivation and morale that can make a big difference in results. Being nominated also distinguishes the nominee from competitors, and in that sense can lead to competitive advantage."

About the Small Business Influencer Awards

The Small Business Influencer Awards, now in their third year, enable the small business community to nominate and show their support for those that influence and support them. The Awards have an open nomination period, with community voting, and then a judging period by a group of industry-knowledgeable judges.

The Small Business Influencer Awards initiative is produced by Small Business Trends, an award-winning online publication, serving over6,000,000 small business owners, stakeholders and entrepreneurs annually, and SmallBizTechnology.com, a media company that produces online content and live events educating small and mid-sized companies on how to strategically use technology as a tool to grow their businesses. The Awards can be found on the Web at: SMBInfluencers.com.

CONTACT:

Anita Campbell, Co-Founder Small Business Influencer Awards admin@smallbiztrends.com Twitter hashtag: #SMBInfluencer

###

more

Topics: In the News

How Telecom Can Benefit from the Big Data Problem

Posted by Carolyn Trinta

Jul 28, 2014 3:25:00 PM

How Telecom Can Benefit from the Big Data Problem

There’s a giant wave headed toward us, and little we can do to prevent it. I’m talking about a tsunami of data that threatens to overwhelm every industry, but especially telecom.

As we gather more and more data from smartphones, applications, websites, networks, and customer databases, few of us know what to do about it. Now, certainly, there are ways to take advantage of this wealth of information; it’s just a matter of knowing what we’ve got and finding ways to leverage it.

Wrapping Our Arms Around the Problem

The problem isn’t simply that there’s more data than we can possibly process, but that’s a big component. It’s also that this data is collected in silos throughout a telecommunications organization. There’s little in the way of trying to connect the dots between departments and to reduce redundant content.

When you have that much duplicate content, it devalues the quality of that data. If it’s updated in one silo, who’s responsible for updating the other versions of that same document?

You want to analyze your data? Forget about it. You don’t have a system smart enough to sift through the piles of bits and bytes you’ve got to make any sense of it. So you just leave the piles and bury your head in the sand.

And then there’s the issue of storage. You might have have developed a storage solution to fit a couple of elephants’ worth of data, but what happens when you have infinite elephants that multiply daily?

Finding a Solution

Don’t worry too much; there are people who have been hard at work coming up with solutions for the Big Data problem. And the telecom industry is willing to pay for a solution.

In fact, according to Heavy Reading’s Big Data & Advanced Analytics in Telecom report, the industry will move from the $1.95 billion it spent on Big Data and analytics in 2013 to $9.83 billion in 2020.

That means you will (if you haven’t already) be looking for tools that help you quickly scan that data, sort it, and make sense out of it. You’ll invest in cloud storage solutions that help you scale as that mass of data grows.

Monetizing Big Data

And while solutions are already present that will help you ride that wave of data, the question is: how can you profit from it? The Heavy Reading report also dives into how telecom companies can use the power of Big Data to their advantage.

1. Monetize it. Brands like Telefónica O2 are figuring out how to provide valuable analytical insights to customers to help them become more effective. Using mobile network data, telecoms provide valuable details into shopping habits.

2. Sell Subscriber Insight Data. Other companies like AT&T are looking at selling aggregated customer data to marketing and advertising firms.

3. Advertise Smarter on Mobile. Still other brands are using Big Data to strengthen their mobile ad campaigns. SingTel recently acquired mobile advertising platform Amobee, in an effort to help clients better reach their target audience and deliver more relevant offers.

4. Better Analyze Set Top Box Data. Using the data that today’s sophisticated set top boxes offer may provide new revenue streams from targeted ad sales and more customized and personalized content services.

Imagine having the best of both worlds: having the tools to analyze the growing amount of data and content your business is generating, and also finding ways to make it profitable.

This deluge of data isn’t a threat; it’s a serious opportunity to take your telecom business in a new, exciting, and yes, profitable direction.

 

 


Image: PhotoSpin
more

Topics: BaaS, In the News, MBaaS, Telco

The Latest from Magellan

Keep up with the latest news and industry trends

Musings from the Magellan staff, interesting articles on software development, mobile apps, server technology, and analysis of the latest trends in the tech industry.

Subscribe to Email Updates