Magellan's Blog

Where File System Storage Fails Today's Businesses

Posted by Carolyn Trinta

Jul 21, 2014 12:00:00 PM

Where File System Storage Fails Today's Businesses

While certainly, your business doesn’t want to spend money you don’t have to or make any technology changes unnecessarily, if you’re still using a file system to store important data, you’re actually putting your company at a disadvantage technologically and financially.

Just like paper filing systems, digital file system storage had its heyday years ago. After all, it moved us from having one lump of data that couldn’t be filtered or sorted through to better organizing that content. But like all technology, this is one that’s on its way out.

Here’s why you should consider a serious upgrade for your data storage.

1. It Requires More Programming Than You’ve Got Time to Do

You’re a firm believer in the old adage, “if it ain’t broke, don’t fix it.” And while your archaic file system hasn’t broken, per se, it is taking you and your programmers a lot longer to perform basic functions than a cloud-based storage solution would. Don’t reinvent the wheel, people.

2. Your Data is Redundant

You’ve got the same document in 15 different files in your old system. That’s taking up valuable storage space, and what happens when one of those 15 files is updated? The other 15 are left alone, causing a potential problem when an employee accesses a document that wasn’t updated.

3. It’s Not Scalable

Your business stored much less data 10 years ago than it does now, and clearly your file system can’t keep up. If you want to be prepared for the Big Data revolution (and you do want to be prepared), you need a data storage solution that can scale with your rapid growth.

4. Faulty Data Sharing Leaves Huge Security Holes

Security’s the name of the game when it comes to data these days, especially sensitive financial or other customer data. With file system storage, it’s not easy to share data, and the systems that are in place for sharing leave much to be desired in the way of security and protection. How comfortable would your clients be, knowing their information is vulnerable?

5. It’s Difficult for Admins to Manage

You just want a simple report, or to add a new file, but it takes you an hour to get it. Why does it have to be so complicated? Having multiple file management programs doesn’t make this any easier.

6. Each Department Has its Own File System

As an admin, having different systems for each department in your company is just frustrating, since all data is owned by the company, and these siloes make for redundant applications and extra work for you.

7. Updates Have to Be Made in Multiple Documents

If you change one document, you’ve got to search to find all versions of it and ensure they’re all updated simultaneously. This takes you away from other work you should be doing.

8. Data Recovery is Clunky

With file storage, data recovery is all or nothing. And you can imagine that recovering all data takes much longer than recovering a single data set.

While you might simply be resistant to change, consider how file system storage is holding your business back. Cloud-based storage, on the other hand, makes it simple to plug and play common features and functions, scale as needed, provide real security for sensitive data, and manage that data more easily.

Overcome the urge to bury your head in the sand. Invest the time and money to set up cloud-based storage that will provide you more flexibility in managing your data, make it easier to access what you need quickly, and cut back on the time you spent managing the whole system.


Image: PhotoSpin

Topics: BaaS, MBaaS

4 Challenges for Telcos in the Over-the-Top (OTT) Era

Posted by Carolyn Trinta

Jul 14, 2014 11:27:00 AM

4 Challenges for Telcos in the Over-the-Top EraNow that the telco industry is loosening its grip on soon-to-be-antiquated means of delivering content, we’re seeing a new generation open up to OTT content (that’s “over-the-top”). It’s clear that the old way of running telco and cable companies is no longer relevant, so these major corporations are scrambling to catch up.

Here are a few of the challenges we’ve noted in the industry.

1. There’s a Resource Shortage

With the huge influx of mobile software startups in the Bay area, there are few engineers left with the skills telcos need. And the engineers that are for hire tend to be newer and less technical. They’re focused on basic computer engineering, rather than the complex levels of knowledge needed to really embrace OTT from the telco perspective.

2. Content is Decentralized

Historically, the value for telcos and cable providers has been in the physical wire that runs to a house to provide content. Any content providers -- HBO, for example -- had to pay for the privilege of entering a consumer’s home through that wire by giving a cut of revenue to the telco.

But now we have mobile devices, and those hard wires are no longer as important. HBO has a mobile app, and doesn’t have to give a cable provider 40% to get in front of subscribers. Content providers are now reaching consumers directly, and telco needs to figure out its role in all of this.

Another example of this is Amazon. Rather than having to pay a cell phone carrier to get its apps on a phone, they went “over the top” by creating their own phone, the new Fire. It doesn’t get more decentralized than that.

3. The Space is Getting Smaller

If the acquisition of DirecTV by AT&T and the rumored merger of Time Warner and Comcast are any indicator, we’ll continue to see fewer companies in the telco space. Some companies will benefit from the condensing, while others will get gobbled up, due to their inability to move quick enough to adapt to changing needs.

4. There’s No Out-of-the-Box Solution

If the solution to this were easy, there would be no challenges to write about. But the telco industry is where Kodak was when digital cameras got popular. There’s a choice to be made: companies in this space can dig their heels in the mud and insist on continuing to do business as usual. Or they can adapt. (You see how popular Kodak film is these days, so take your pick.)

There’s certainly no easy solution. It’s up to each telco to determine how they can work with content providers to deliver value in innovative ways to consumers, while still monetizing in a decentralized space.

And speaking of consumers, they’re starting to demand new, custom-made media, and that’s something telco must address. Cox has done a good job of this with its Contour service, which provides personalized show recommendations, access to channels, and DVR for customers, all available through both a television, tablet, or phone. Other companies, like Time Warner, are bundling in more and more services in an effort to deliver value to customers. In addition to offering cable, Internet, and home phone services, Time Warner also offers its IntelligentHome service, which allows subscribers to control security, climate, and video surveillance from their phones.

It’s not an easy conversation to have, this “where do we go now” one, but it’s a necessary one for telcos that want to stand up and fight. And remember: Magellan’s M2 backend-as-a-service is here to help. We’ve been in the content delivery space long before mobile threatened the industry, and know how to keep telcos relevant in these changing times.




Image: PhotoSpin



Topics: BaaS, In the News, Enterprise, MBaaS

3 Must-Have Mobile Technologies (and How Magellan Can Help)

Posted by Carolyn Trinta

Jul 7, 2014 11:36:08 AM

3 Must-Have Mobile Technologies (and How Magellan Can Help)For so long, we’ve looked to the future for what’s coming soon in terms of technology. The smart kitchen was, for a long time, nothing more than a pipe dream for most consumers. Now it’s a reality. Flying cars were also way off in the future (well, we may not be there yet, but self-driving cars are definitely on the way). It’s been the same with other industries, including mobile.

But the future has arrived. We’re in the midst of exciting times in the mobile tech space, a point well validated in Gartner’s recent research entitled Top 10 Mobile Technologies and Capabilities for 2015 and 2016. And we don’t have to look to the future anymore to find intuitive and easy-to-use tools for mobile app development.


Here are a few of the cutting-edge mobile technologies Gartner says you need to build better apps, improve delivery, and find new business opportunities. We tend to agree.

Multi-platform App Development Tools

Just a few years ago, app developers focused on a single mobile operating system for their application, simply because it was too time-consuming -- not to mention costly -- to build it for every platform. Now we’ve got the ability to cater to the three big OS players: Android, Apple, and Windows with minimal effort.

Why You Need It

Your customers aren’t all using the same type of mobile device, and if you want greater market share, you’ve got to cater to that fact by having your application available for the Big 3. People come to expect your app to be available for each platform, so you should comply if you want to keep customers happy.

How Magellan Can Help

Our common code base eliminates the need to build separate apps for each system, and can be quickly and easily modified to work with each flawlessly.

Enterprise Mobile Management

You no longer need separate systems to manage your mobile app, keep it secure, and support IT functions. Now, total solutions help you do all of these things in the cloud. You don’t have to be an app developer to get the latest management solutions either; they’re user-friendly and more affordable than they’ve ever been.

Why You Need It

Paying someone else to manage your app isn’t always an option, and sometimes when you have sensitive data, you want to own that management. EMM lets you do that.

How Magellan Can Help

Our Backend-as-a-Service keeps your app running without errors and maintains the integrity of your sensitive data. You can worry about something other than your app, because it’s in good hands.

Location Sensing

This is especially important for retail stores with applications, where knowing that your potential customers are in close proximity makes for a sales opportunity you can leverage through your app. As technology makes location sensing tools more precise through the use of Wi-Fi, imaging, ultrasonic beacons, and geomagnetics, you don’t have to guesstimate how close a potential shopper is to your store.

Why You Need It

Nearly ¾ of smartphone users utilize the location-based features on their phones. That’s a sizeable opportunity for you to send more foot traffic into your location if you incorporate it into your application.

How Magellan Can Help

Geolocation is a standard option for both our custom app development services and our DIY tool, M2 Matric.

As new technologies and capabilities open up in the mobile app development space, Magellan always has been and is right there, at the front of the line. Our aim is to help you get your hands on cutting-edge tools that make app development and management so easy, you don’t have to think twice about building one to grow your business.






Image: PhotoSpin


Topics: Mobile Apps, Mobile Apps for Small Business, BaaS, Enterprise

Understanding Infrastructure as a Service - IaaS

Posted by Carolyn Trinta

Jul 3, 2014 6:00:00 AM

Understanding Infrastructure as a Service - IaaSIt seems like every day, there’s a new “aaS” (‘as a service) appearing on the scene. There’s Backend as a Service. Software as a Service. Platform as a Service. Even Data as a Service.

So, now you’re afraid to ask: what’s Infrastructure as a Service?

The truth is, all these “aaS” things relate. As we learn to manage the massive amounts of data that we’re collecting, sharing, and storing, new tools come onto the landscape to make the work easier.

One of the newer service models is IaaS. Also called Hardware as a Service (really. They’re trying to confuse you!), IaaS allows enterprises to outsource the equipment used to store data, applications, and everything else that lives in the cloud, as well as access more technical tools to help boost their applications. They pay a service provider (like M2) to manage the information through its own hardware, servers, and networking components. That fee might be a flat monthly fee or a per-use fee.

What’s So Great About IaaS?

Really, these are benefits of all the “as a service” platforms:

  • They allow for scaling as needed

  • Eliminate costly hardware in the office

  • Make updates easy

  • Protect data by housing it offsite

  • Eliminate failure of access to data for customers

Public vs Private IaaS

Enterprises have two options when it comes to where they house their data through IaaS:

  • Public IaaS: While cheaper, its accessibility to the wider public leaves some enterprises concerned about security and protection of data. But it’s the easier of the two to set up. Great for:

    • Housing public-facing documents and data

    • Creating an online presence

    • Instant access and easy scalability

    • Out-of-the-box solutions

  • Private IaaS: Uses dedicated servers so that an enterprise doesn’t have to share. Particularly useful for sensitive data, such as what banks house. Ideal for:

    • Compliance in sensitive industries

    • Encryption of data

    • Enterprises with more money to invest

Private IaaS is more costly and involved to set up and maintain than public, but for companies who are concerned about protecting their customer data, private may provide more peace of mind.

Advantages of IaaS Over PaaS

If you’re confused about the differences between IaaS and its cousin, PaaS, you’re not alone. In a nutshell:

  • PaaS includes tools that make app development and deployment simpler

  • IaaS includes the hardware and software that houses all of these tools

PaaS is a canvas that developers can add layers of paint to (or tools, widgets, and applications, as it were). IaaS is more for those DIYers who want their hands in all the buckets of paint, including apps, widgets, operating systems, and data. You can place any platform on top of IaaS.

While there is some overlap between IaaS and Platform as a Service, there are a few key differences. While they both involve networking, storage, and computing, PaaS tends to take the headache away from the underlying IT details that some enterprises don’t want to worry about. Developers like PaaS because it gives them more control over applications.

But in scenarios where your demand ebbs and flows and scalability is imperative, IaaS really shines. Rather than have to invest in the hardware to keep up with your growth, you simply access more storage space in the cloud.

On the other hand, if you’re in an industry that is highly regulated, or if there are reasons for you to have physical storage and servers on-site, IaaS may not be a good fit.

All differences aside (or rather, perhaps because of them), we’re seeing more PaaS providers offer more IaaS-type services, and vice versa. It’s my prediction that they will morph into a single service system before long.

Ignore the hype around the latest and greatest “aaS” and simply focus on finding a service that fits what you’re looking for, whether that’s a little hand-holding or a lot. If you have developers who love creating capabilities from scratch, more power to them. But if you like tried and true functionality, IaaS might provide what your enterprise needs.
Image: PhotoSpin

Topics: Mobile Apps, Enterprise, MBaaS

8 Things the Internet is Changing Forever

Posted by Carolyn Trinta

Jun 26, 2014 8:00:00 AM

8 Things the Internet is Changing ForeverWhile we know, at least in theory, that the Internet is forever affecting our lives, sometimes we don’t see the forest for the trees. Thank goodness for tech experts like Mary Meeker, who digs deep into the data and compiles a massive number of slides each year on Internet trends to pay attention to. Here are some of the things she indicates will never be the same again.

1. Grocery Shopping

Sure, you’re an Amazon Prime subscriber and get everything with free 2-day shipping, and are thrilled with that. But that’s just the tip of the iceberg, at least according to Meeker. She predicts that same-day local delivery is where the grocery industry is headed (we’ve come full circle from the days of old, it seems; delivery was prevalent in the 1920s). Brands like Instacart and Amazon Fresh will threaten brick-and-mortar stores very soon, at least in major metropolises.

2. Buying Music

When’s the last time you bought a music CD? For most of us, it’s been a while, thanks to our mp3 players on our phones. Digital track sales, surprisingly, are down 6% while mobile users access music through apps like Stitcher and Pandora. In fact, streaming music is up 32% this year. This is always a fun area to pay attention to the trends in (think: record, 8 track, cassette, cd, and now digital formats).

3. Our Concept of Money & Banks is Changing

While big banks and mobile carriers continue to argue over who owns mobile payments, another player snuck on the scene.

Bitcoin, anyone? The term was barely on anyone’s radar a year ago, and now there’s a deluge of content out there about the peer-to-peer technology that may threaten banks...if it sees widespread adoption soon.

4. Finding a Local Business

Remember those big, heavy yellow books, where you’d look to find a plumber (who you potentially would be scammed by)? Archeological relics now. We’re using consumer-generated review sites like Yelp to determine where we eat and shop.

5. Locating a Place to Stay

Remember hotels?? While we haven’t obliterated them quite yet, sites like AirBnB are giving them a run for their money, thanks to technology. Those user-generated reviews and funky accommodations helped AirBnB surpass Hyatt Hotels Corporation’s valuation this year by about $1 billion.

6. People Moving

Another industry that’s being threatened is the taxi cab industry. Although, some cab drivers are simply embracing the technological revolution that has apps like Uber front and center. With Uber driver salaries nearly 3x of the average New York City cab driver’s, it’s no wonder they’d want on board.

7. Data Storage Costs

Not long ago, it cost a great deal to house data. So much so, in fact, that you’d want to limit the amount of data you stored. But with data on the rise 50% year over year, we can’t restrict what we store. Instead, we’ve got to embrace it. And by more companies needing storage solutions, that’s helped global storage costs go way down. In fact, they’re 38% cheaper than they were last year. In 1992, it cost $569 per gigabyte of storage. Now we’re down to $.02. Look for more of that as IaaS, PaaS, and BaaS start to merge together.

Bandwidth, too, is getting cheaper. It’s dropped from $1,245 in 1999 to a measly $16 per Mbps.

8. Cloud Storage

In 2007, companies using cloud storage were practically flatlined. But as enterprises (and all sized companies) discovered the benefits and the kinks were worked out, cloud use burgeoned. This is, due in part, to that storage being cheaper and more accessible and reliable.

Internet trends will change every year, but there’s no going back to the way things were. And I, for one, don’t want to.


Topics: mobile app expertise, Mobile Apps, Small Business, In the News, Retail

Magellan Video: Your One-Stop Shop for Mobile App Development and MBaaS

Posted by Carolyn Trinta

Jun 19, 2014 12:00:00 PM


Topics: Mobile Apps, BaaS

Case Study: BT Cellnet – Pay & Go

Posted by Travis McGregor

Jun 13, 2014 3:34:00 PM

Case Study: BT Cellnet Pay and GoIn 1998, 2G GSM (Global Systems for Mobile Communications) was well on its way to becoming the de facto standard worldwide, which ultimately made up 90% of the market share and was deployed in 219 countries. GSM replaced analog 1G service and technology and had the promise of offering valued-added services for mobile network operators (MNO) to differentiate themselves competitively in the market place.

One of these value-added services was prepaid (i.e., real-time billing). Mobile prepaid had become an important mobile application with rapid growth of subscription rate. With such a high demand for prepaid service, MNOs pushed to standardize prepaid technology and service; this gave birth to the Intelligent Network.

(IN), which was ultimately specified by ITU-T Q. 1200 standard. IN solutions differed from the current fragmented circuit-switched solutions as it used network nodes on the service layer not at the switch layer for its operation.

IN technology, at that time, was not standardized nor deployed for use in the market. The circuit-switched solutions for prepaid did not offer key features such as, roaming, per SMS billing, and a comprehensive UI for subscribes to manage their accounts and service. This left an opportunity for a new innovative prepaid solution to “bridge” the gap until IN solutions were deployed globally.

The founders of Magellan invented, patented[1], developed, and deployed (North America, South America, Europe, Asia, and Africa) a new prepaid technology called, “distributed prepaid or handset-based prepaid”. Handset-based prepaid distributed the real-time billing engine for voice and SMS to the mobile handset, this allowed for roaming, per SMS billing and a comprehensive UI (e.g., display: check balance, check tariffs, and notify when account balance is low).

Handset-based prepaid involved integrating prepaid-firmware with the operating firmware of GSM mobile handsets, this occurred well before mobile apps ever existed and before call controls and other key attributes were available via SIM Tool Kit applications.

The founders of Magellan licensed their technology to Royal Philips and Motorola, as the prime GSM handset manufacturers. The development effort involved working closely with the GSM handset manufacturers, both at the firmware level and at the factory level for prepaid service provisioning.

The first European MNO to deploy handset-based prepaid service was BT Cellnet (now O2) in the U.K. Former BT executive head of infrastructure and design, David Booth, commented,

Handset-based prepaid allowed BT Cellnet to aggressively compete in the U.K. as it was the first solution to offer roaming and per SMS billing, which led to explosive growth.

Over 20 million Philips and Motorola GSM handsets that utilized handset-based prepaid technology were deployed worldwide.

According to Travis McGregor of Magellan,

This type of innovation and thought process led to adding more intelligence to mobile handsets and that helped pave the way for smartphone apps as we know them today.

[1] The IP assets covering handset-based prepaid technology (15 issued patents in the U.S., Europe, Latin America and Asia), were sold at auction by Ocean Tomo in San Francisco in 2009.


Topics: In the News

What You Should Know About the Internet of Things

Posted by Carolyn Trinta

Jun 12, 2014 9:00:00 AM

What You Should Know About the Internet of Things

Where we used to hear “there’s an app for that” for various and sundry phones and tablets, we’re now moving toward there being an app for every type of device, both for consumers and for businesses.

We’re now able to take ordinary household objects and connect them to the Internet, providing us a wealth of information we didn’t have before.

Welcome to the era of the Internet of Things.

Want to lose weight? Great! Buy a Fitbit and start tracking your activity. Need your air conditioner to monitor your use and pick up on patterns? Use the Nest thermostat. Want to know that you’re almost out of milk while you’re running errands? Your smart fridge can text you.

These are all examples of how we’re more connected through devices we use on a regular basis. It’s an exciting time, to be sure.

Ways to Connect

There are a few primary channels for Internet of Things (IoT) devices:

  • Person to Machine: You and your Fitbit

  • Machine to Machine: equipment monitoring and analyzing environmental factors

There’s also person to person, though no examples have been given of how this works (unless we’re getting embedded with wifi?). The keyword here is communication. These devices are all about relaying data that serves a purpose. Soon we’ll be unable to imagine we ever lived without knowing how many calories we burned on that evening walk.

Technology such as RFiD, NFC, Wi-Fi, BLE (Bluetooth Low Energy), and others will be the tools we use to relay information from one device (or person) to another. And now that we’ve run out of Internet Protocol version 4 (what’s used for computers and tablets), we’ll be using Internet Protocol version 6 (IPv6) for all the addresses associated with connected devices. Given the length of these addresses, we won’t run out of them any time soon.

The Business Opportunity

As people see more and more benefit in having connected devices, expect there to be plenty of market share up for grabs. After all, with projections for the Internet of Things market set for $14.4 trillion by 2022, there’s more than enough of the pie to go around.

As we move up to the average person owning about 6 connected devices by 2020, we’ll need someplace to store all that data. And it’s a lot of data. All the fitness devices, industrial tools, entertainment gadgets, and whatever else they come up with in the near future will churn out an unfathomable amount of data.

Some of the concerns we’re already seeing about that data include:

  • Security: The more data out there, the more vulnerable it becomes.

  • Enterprise: Not known for being nimble, how will large enterprises fit into IoT?

  • Privacy: Will this data be public record? Where’s the line for privacy drawn?

  • Storage: Solutions large enough must be scalable, flexible, and flawless.

Fortunately, companies like M2 and others are already on the case and working to develop solutions, both for today’s Internet of Things needs and those of the future. Cloud-based backend as a service is the obvious choice for storing this massive amount of data, as it’s fully able to accommodate any level of information, analytics, and activity, be it for 100 users or 1 million.

And as some devices will encourage the development of applications, such as mobile medical devices, these apps, too, will need appropriate homes for their data, backup, and reliable information relay. Again, BaaS fits the bill nicely.

We at Magellan are truly enthusiastic to see the wider adoption of a concept that was first introduced way back in 1999. Just think: 30 years ago, we couldn’t imagine the average American household having one — if not several — personal computing devices. We may one day feel that way about other connected devices that we wear, analyze, and profit from. Here’s to the future.



Image: PhotoSpin

Topics: Mobile Apps, Mobile Apps for Small Business, In the News

How Will Retail Compete with Amazon?

Posted by Carolyn Trinta

Jun 5, 2014 12:00:00 PM

How Will Retail Compete with Amazon?

Despite what you’d think, Amazon is a tech company. It may look like a retailer giant, but the truth is, it’s actually a sophisticated tech company. And as a tech company, Amazon is able to offer just about anything to anyone at any time in any fashion.

That means in addition to being able to buy a basket for your bike, you can also get database storage, app services, and content delivery. Think about the last time you bought a cd rather than an mp3. How many apps do you have on your phone? These are the commodities that people are investing in now, not physical items.

Amazon’s stance seems to be: if it can dominate the tech world, it can get to more consumers with the retail.

Now let’s look at Amazon’s retail competitors: brick-and-mortar stores like Target, Walmart, and Home Depot — even if they’ve got a great online presence — are still limited by their physical locations, and can only offer products that they ship, sell, or store as they always have. But with Amazon taking about 20% of their retail business each year, these retailers have decided to do something about it.

Here’s Where it Gets Interesting...

While certainly, there’s some instant gratification involved in being able to drive to Target, pick up a few candles, and then use them right away. But this is the equivalent of that nice boy that you treated like a brother in high school. What you really wanted was the bad boy that rode a motorcycle. Amazon’s the bad boy. Who cares if we don’t get it today? It will arrive in two days with free Prime shipping!

Rather than trying to compete with Amazon on price (there’s no way), these big box retailers are starting to look at how they can implement technologies as a product. If these retailers can successfully become tech companies that can build technology to drive big data, they will get more of it in consumers’ hands.  

Some say that the old brick and mortar stores will soon become extinct as we know them to be.  In fact, online shopping is slated to hit $1.4 trillion by next year, nearly 3 times what it was back in 2010.

And as technology continues to rapidly evolve, we’ll need fewer physical items. I’m still not sure what to do with my stack of old cds, now that I’ve converted them to mp3s!

What It Looks Like

The new name of the game is all about growing these retailers’ online and mobile shopping businesses.  Walmart is already moving in that direction: in addition to establishing @WalmartLabs, the technology branch that develops e-commerce products like digital coupons and shopping apps, the mega brand recently opened an e-commerce center in Sunnyvale.

And Target introduced its Ticket service last year in an effort to meet the demand for streaming video content. Beyond these examples, there’s a lot going on behind the scenes that will be released in the next year or two.

Not only will these brick-and-mortars build out their online presence and streamline e-commerce transactions and shipping, but they’ll also enhance their services with more tech offerings. Just like Amazon.

That will take massive overhauls to antiquated data storage solutions. Backend as a Service and other cloud-based solutions are the tools of choice, and we at M2 and Magellan are excited to be involved in the next wave of the future for retail.

Soon, going to the store to pick up a few items might be a distant memory. After all, if Amazon can offer same-day delivery, why can’t everyone else? Heck, even Google is trying to get in on the game.






Image: PhotoSpin



Topics: In the News, Retail, Enterprise

Does DirecTV Know Something You Don’t Know?

Posted by Carolyn Trinta

May 22, 2014 8:00:00 AM

Does DirecTV Know Something You Don’t Know.JPG

If you pay attention to the cable industry, you’ll notice some quiet goings-on right now. Like AT&T’s announcement to purchase DirecTV. Or the potential merger of Time Warner and Comcast. Why all the sudden interest in combining satellite, wireless, and fiber-optic networks?

Here’s my thought: cloud computing is the next wave of technology-driven transformation.  Cloud computing is seen by many as the very-near future of information technology for individuals, companies, and governments.

So, it’s not just for backing up your favorite Jay-Z song, or even providing support for your company’s mobile applications. It’s about to get much, much bigger. Frankly, the possibilities blow my mind.

Where the Internet of Things Fits In

With the development of so many platforms, there is now a need to deliver vastly different digital content than we’ve seen in the past, as well as to connect The Internet of Things to fit seamlessly into our lives. This will require the right cloud computing infrastructure to deliver content and services in a simple and seamless manner to consumers, regardless of platform or type of digital content.

You may have already noticed brands like Netflix providing access to its platforms through a multitude of devices. I can watch movies on my television, through my XBox, on my tablet, or on my phone. We’re beginning to crave the ability to access our content anywhere, and any time.

Here’s another example: Cox Contour. When you think about it, 99% of what’s on cable is of no interest to you. Or me. So what if we could customize our experience and get quick access to the shows we really care about? Cox figured this out early. More will follow.

What Does Cable Have to Do With it?

Content providers and cable companies are scrambling to combine wireless, satellite and fiber-optic networks. After all, cable companies are recognizing that more and more people are abandoning the traditional cable subscription model. Who can ignore the fact that between 2010 and 2013, 5 million people cut the cord on cable?

Right now we’ve got Hulu. We’ve got Amazon Instant Video. Netflix. Crackle. Countless other media streaming services. And consumers put up with this disjointedness simply because there’s no other option. But what if there were?

The company that manages to create this combined, cohesive space successfully (and I stress successfully) is the one to be the leader in the industry.  The solution is to provide converging multi-platform and multi-digital delivery models into a bundled package to consumers.

Sounds simple enough, right?

And yet, so many cable companies are still stuck in the mud. Look how they’re treating Aereo, who’s simply trying to provide a fresh and innovative approach to streaming media.

Should We Fear Monopolies Once Again?

Once upon a time, we were at the mercy of Ma Bell. Cable followed suit. If these companies are joining forces, should we be concerned about a media monopoly? Just like with past monopolies, this is new, uncharted territory. Only time will tell if these mergers are a benefit or drawback to consumers.

We Get it at Magellan

None of this comes as a shock to us at Magellan. After all, Magellan’s M2 cloud computing server had one goal in mind when development began: to develop a cloud computing server that connected all ‘Internet of Things’ in a simple, seamless, cost effective, and scalable way regardless of the device (platform) or content (digital/cable).

That’s a smaller scale of what these cable/content providers are aiming for, but it’s definitely where we’re all headed.

So look for big changes, coming to a cable box near you. In fact, expect to throw out that cable box. I anticipate being able to access any show, any movie, with the click of a button. Now, if we could only do something about commercials.





Image: PhotoSpin


Topics: Mobile Apps, BaaS

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