With the sheer number of apps in the major app marketplaces, you better have a pretty compelling app concept if you expect it to be successful. And success starts with the build. These tips will help you streamline your thinking and maximize your efforts in entering the mobile app world.
1. Start with a Plan
You’re not trying to keep up with the Joneses here. It’s imperative that you have a good reason for getting into the game at all, otherwise you’ll end up wasting valuable time and money resources with no positive results.
Do you want an app to…
Improve brand presence?
Increase customer engagement?
All of these are valid reasons. Just keep those reasons in mind throughout the process.
2. Understand the Features Your Customers Want
Note: I didn’t say “the features you think they want.” This isn’t about you; it’s about providing value to your customers and to attract even more customers.
Don’t guess what your customers want. Ask them. Find out what features would truly be valuable to them and which are just “nice to haves.”
The better aligned you are with what your customers want, the better you can deliver.
3. Keep it Simple
Especially at the start. You can always roll out more features later, once you know more of what your audience wants. But providing too many bells and whistles can overwhelm your user and turn them off of using your application.
Also pay attention to your app’s level of being user-friendly. Is it clear how to navigate from one page to another? Are your features clearly marked?
And then finally, ensure your app is reliable. Part of that comes with using a fault-free backend like our M2 platform, but it’s also due in part to how well your developers tested the software before launching it. If you don’t have access to a developer in the dead of night when it breaks, you’ll irritate customers who will delete your broken app from their phones, so make sure you test, test, and test again!
4. Don’t Overlook the Copy
Even if you’ve designed the next addictive silly game, don’t underestimate the importance of the copy within your app. Proofread everything, and make sure you’ve got adequate instructions and copy where it’s needed.
A sidenote here: do the same with your app marketplace copy. Well-written content here is what’s going to help you market and sell more of your app.
5. Choose the Perfect Partner
If you don’t have mobile dev in house, you’ll need to hire a third-party developer. Mobile app developers are a dime a dozen, so it’s hard to know what makes one right for you.
Start by looking at a developer’s past experience. Ideally, you want someone with who has built similar apps. If you’re building a banking app, the developer absolutely should have experience in that field, since it’s a highly-regulated industry. Next, speak to their customers. Were they happy with the end product, as well as with the process? Would they work with this company again?
Talk to prospective developers about how they work. How long does it take to develop an app like you need? What’s included in the pricing? Are they available for ongoing support?
And then finally: trust your gut. All the references in the world won’t guarantee a developer is right for you, so go with what your instinct tells you.
Even if you’re not physically developing the application yourself, you are ultimately responsible for its success. If you start with a solid plan and objective for why you want the app, choose the right partner to get it developed, and do your part to ensure it’s user-friendly, your app will succeed.